What kind of media institution might distribute your media product and why?

The advantages of going with a big company to distribuite my magazine such as IPC would be that they pay the bills, and if my magazine is not making any profit they may keep distributing it for a longer period of time to build up a fan base, however doing this independantly means that you are more responsible for the loss of profit. The disadvantages of going with a large company to run your magazine means that they may take control of your magazine and make changes that you are not happy with. Generally NME is aimed at a wider audience so when choosing what company to use it would be important that i took into consideration my target audience based on the company i used. Not only is it important to take into consideration my target audience but based on advertisements in my magazine, i would have to make sure they sold in many of the UK's main magazine retailers to sell well. IPC already distribute the magazine NME so this would not be a good idea to publish a similar magazine of the same genre with the same company as there may be a loss of profit,  i could therefore go with Bauer which is similar but does not produce such a similar magazine. Going with a big company such as IPC may affect your editorial independance, where the company may make you take into consideration the advertisers aswell as the audience you are trying to target. IPC media recognises and rewards editorial and publishing excellence, and celebrates the outstanding achievements of the best individuals, publications and brands in the magazine sector, this could be benifical to my magazine as you will be promoted for your excellence if your magazine is successful.  Bauer is now the largest consumer magazine publishing company in the UK, playing a primary role in the women’s weeklies, women’s interest, women’s lifestyle, TV listings, puzzles, men’s Lifestyle, music & film and specialist magazine markets, so distbribuiting a alternative NME magazine aimed at females would be ideal for the company Bauer as they generally have women as a target audience.