Demographic - 18 / 25 year olds, usually a male target audience for the indie style magazine NME, however i am going to aim mine more towards a female audience, the social class for these females would be B1,C1 and possibly C2 middle class as many may currently be sixth form students working their way up to a higher social class, however many may also be class E based on casual/ low paid employment, with a marital status of being single due to a young age.
Psychographic profile - aspirers who want the luxury life style and reformers as many of the audience readers from NME are politically motivated.
Lifestyle subsets - leaning towards yuppies as 18 - 25 year olds will be single with a high disposable income. I then looked at what i was going to call my magazine and wanted to give it a name that would represent my genre more recognisable. I done some research and thought that i would find out what the definition of "indie" meant, when i researched this i found that it is an abbreviation for "independent" and is slang for f**k. Fans of indie music, or "indians" as they like to be called, are passionate about everything, they discover a life changing band.This was quite interesting as i wanted to create a music magazine targetted at females that was similar to NME. NME is also a distributed magazine where readers are politically motivated and feel music is an important part of their lives.
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