NME is the weekly biggest commercial music published magazine with a circulation of 56,284, and was launched in the year 1952 costing £2.20. The average target audience for this weekly magazine is 73% of males and 27% of females, coming from the social class of ABC1 around the ages of 25. 80% of current NME readers feel that music is an important aspect of their daily life, and 63% chose to listen to indie/guitar bands. almost half of the current NME readers have been currently reading this magazine for the past 3 years, where 36% are working full time. 26% of the readers for NME are currently full time students and on average readers are spending approximately spending 45 minutes reading each magazine issue. In 2008 the classified rate card and data for a colour full page in NME was on average £3,920 for a 3cm X 1cm box, however this may have changed over the past two years, due to recession. NME have also expanded to having an online media page where there is on average 21,983.377 number of pages viewed per month as 93% of readers own a computer, with 96% of them having internet access.
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