Original Photographs

 Main Cover Photographs -            

  

Contents Photographs -

Double Page Spread Photographs -

This was the photograph i used for my double page spread, I flip rotated this image so that I had the model facing the opposite way with enough white space to allow me to place my text on the right hand side. In each of my photographs I adjusted the levels of brightness to make them more appealing and suitable for a magazine, i chose the most playful images to make it appeal to my "playful unique indie female audience" and also chose studio photographs with allowed me with enough white space to add any text that was needed for my cover lines. Clothing was important in all of these photographs as my models needed to correctly catch the attention of indie fans through representing this in my own imagery. The use of props that I had used in my imagery also suggested that my audience would be unique and exciting as these are not usually seen as everyday music props.

Research - Planning of cast, props, setting and location

whilst doing some basic research on the layout of magazine covers, i realised that the majority of the time, studio set up is used for the imagery. i looked at several magazine covers and noticed this was used, to gain more white space for the use of texts around the Silohet of the model's body.
Generally magazine covers also use no more than 3 colour's for the text, and usually have them corrosponding with the subheadings or pull quotes. I will therefore not use more than 3 colours for my font's and use a studio set up with one main model featured for my music magazine, in which my model on my main cover will be the feature of my double page article spread in the same way as my NME research of My Chemical Romance.

Analysing chat magazine's double page spread

Looking at this double page spread, you can see that it is a true life story this is shown at the top of the page and is written from a mothers perspective starting off with a red drop cap making it easy to follow. The use of columns have been used so that it is showing a more structured look, with several different shocking pull quotes to intreage the viewer. The colour scheme for this article is red,white and yellow which are usually assosiated as eye catching colours. Many of these articles in chat magazine include quotes with arrows to justify the purpose of the imagery. An added photograph above the pull quote of the person who wrote the article is included to make it seem more personal and make others feel good about their own lives. This magazine is purely based on the theme of human interest of other people's lives. The use of imagery shown adds another dimention to the story, showing an image of the victim portraying a kind and caring personality, laid beside a photograph of the perpetrator being seen as a yob through the use of his facial expressions in comparison to the victim.

My mood board for my target audience of my own magazine

My own female audience profile for NME readers - Here i have created my own mood board, for my target audience of a female alternative of an indie magazine. To get idea's for a mood board i looked at a male mood board for NME and used alternative idea's that females would be interested in. This was because the majority of readers for NME are male, and i had decided to base my own indie magazine more towards a female audience. Below i have shown a mood board in which i found in my own research of a male NME audience profile. Of course they would be very similar in some aspects as some images are not only targetted for a male audience, and females from my own audience will often be interested in the same things. To get research based on an audience profile, i also asked a member of my class who is female and reads NME what she is interested in and used those idea's to incorporate in my own mood board. This was proven from my research of NME anyway, as the majority of readers found music an important part of their lives, and attended upcoming gigs, so i automatically knew to include this in my mood board.

NME audience profiling for males research -
This was part of my research of a general NME audience profile mood board, i found this and tried to look at similar interests for females.

analysing chat magazine's contents page

In this contents page the colours used are very playful and exciting because they do not use one specific colour or font scheme, this contents page includes personal stories which show humor and suggests that this magazine has a less serious approch on the contents page. The way in which language is used in this contents page suggests its aimed more towards a working class audience through the use of slang in the featured articles and only costing 80p per issue. Many of the featured articles also show that they are family houswife related. This also suggests it targets a female audience around the ages 20-45 because featured stories include wrinkles, kids, fashion and girl power which are all connotations of female interests. This can also be suggested through the use of imagery and that it is domantly showing more female images, than male and that all feature stories names below are all female names. All of these real life stories are also spoken from a female perspective, and the colours used in this contents page are pink and purple which are seen as feminine colours. The orgainisation of this contents page seems rather structured in order, where all of the features are in a listing, making it easy to find each story with a corrosponding page number. This contents page advertises, that you can win £25 for sending publications with pictures, and also that you can earn cash for your story. This is a good way to attract the attention as there is a great opportunity to win money in more than one way. Looking at the header of the features of "inside" the magazine has used the same font as the title of the front magazine "chat" with added quotations and arrows similar to the front cover.

Initial ideas for my own music magazine

Demographic - 18 / 25 year olds, usually a male target audience for the indie style magazine NME, however i am going to aim mine more towards a female audience, the social class for these females would be B1,C1 and possibly C2 middle class as many may currently be sixth form students working their way up to a higher social class, however many may also be class E based on casual/ low paid employment, with a marital status of being single due to a young age.

Psychographic profile - aspirers who want the luxury life style and reformers as many of the audience readers from NME are politically motivated.

Lifestyle subsets - leaning towards yuppies as 18 - 25 year olds will be single with a high disposable income. I then looked at what i was going to call my magazine and wanted to give it a name that would represent my genre more recognisable. I done some research and thought that i would find out what the definition of "indie" meant, when i researched this i found that it is an abbreviation for "independent" and is slang for f**k. Fans of indie music, or "indians" as they like to be called, are passionate about everything, they discover a life changing band.This was quite interesting as i wanted to create a music magazine targetted at females that was similar to NME. NME is also a distributed magazine where readers are politically motivated and feel music is an important part of their lives.

Institutional data " music magazine NME"

NME is the weekly biggest commercial music published magazine with a circulation of 56,284, and was launched in the year 1952 costing £2.20. The average target audience for this weekly magazine is 73% of males and 27% of females, coming from the social class of ABC1 around the ages of 25. 80% of current NME readers feel that music is an important aspect of their daily life, and 63% chose to listen to indie/guitar bands. almost half of the current NME readers have been currently reading this magazine for the past 3 years, where 36% are working full time. 26% of the readers for NME are currently full time students and on average readers are spending approximately spending 45 minutes reading each magazine issue. In 2008 the classified rate card and data for a colour full page in NME was on average £3,920 for a 3cm X 1cm box, however this may have changed over the past two years, due to recession. NME have also expanded to having an online media page where there is on average 21,983.377 number of pages viewed per month as 93% of readers own a computer, with 96% of them having internet access.